Product Description

Jovoy Paris 21 Conduit St – The Scent of English Eccentricity

What if you could bottle the shimmering, high-contrast atmosphere of a Mayfair tailor’s shop, where classic tradition meets a sharp, modern rebellious streak?

Jovoy Paris 21 Conduit St captures the expansive, high-contrast atmosphere of its namesake London address—the home of Jovoy in the UK. Zesty citruses, bitter liqueurs, and forest resins come together to create a fragrance that feels authoritative, powerful, and undeniably charismatic. This scent is an olfactory tribute to the "English Lavender" tradition, but reinvented with a bold, fruity, and resinous backbone that makes it a true standout in modern niche perfumery.

As an Eau de Parfum that balances brightness with depth, 21 Conduit St offers a high-definition journey. It transitions from a tart, electric opening to a warm, mineral dry down that ensures your sophisticated signature remains unforgettable.

The fragrance opens with a vibrant, awakening rush of zesty grapefruit and bergamot, beautifully balanced by the sharp, crunchy spark of rhubarb and aromatic lavender to draw you in with an immediate, bracing freshness.

At the heart, a masterclass in textural contrast unfolds as the sweet, almond-like warmth of amaretto intertwines with the subtle, evergreen elegance of balsam fir. This creates a complex center that pulses with a unique bittersweet energy, feeling both crisp and incredibly cozy.

The base settles into a legendary blend of creamy tonka bean and modern woody notes, supported by a heavy dose of ambroxan. This adds a smooth, powerful warmth and a mineral radiance that lingers on the skin like a captivating secret for the entire day.

• Smell & feel: tart rhubarb and aromatic lavender wrapped in sweet amaretto, crisp balsam fir, and radiant ambroxan; aromatic, woody, fruity

• Ideal for: fans of "modernized classics" and those seeking a refined, high-performance signature that feels clean, professional, and slightly quirky

• Occasions & mood: high-stakes business meetings, sophisticated city walks, and polished daytime events; radiant, poised, authoritative

• Seasonality: year-round versatility; its citrus-rhubarb top excels in spring and summer, while the woody-tonka base provides a sturdy spine for autumn

• Longevity & sillage: 8+ hours of performance

Why you need it

• 21 Conduit St masterfully balances sharp, fruity-aromatic top notes with a deeply seductive, amaretto-ambroxan base to give you an incredibly addictive and authoritative introduction to the world of Jovoy Paris.

Fragrance Notes:

• Top Note: Grapefruit, Rhubarb, Lavender and Bergamot
• Middle Notes: Balsam Fir and Amaretto
• Base Notes: Ambroxan, Woody Notes and Tonka Bean