Privacy Policy

Last updated: November 4, 2026 • Originally published: May 2009

At MaxAroma, we care about your privacy and want it to be easy to understand how we handle your information. This Privacy Policy explains what we collect, how we use and share it, and the choices you have — including how to opt out of data sharing for advertising at any time. It works together with our Terms & Conditions. By using MaxAroma.com, you agree to the practices described here.

Information We Collect

Information you give us

When you place an order, create an account, or sign up for our emails and texts, we may collect:

  • Your first and last name
  • Billing and shipping address
  • Email address and phone number
  • Any promotions or discounts tied to your order

When you pay, your card details are entered directly with our secure payment providers (Stripe and PayPal). We do not collect or store your full card number or security code — we only receive your billing address and confirmation that your payment succeeded.

If you send an order to someone else, we also collect the recipient's name and address, along with the payer's name, email, and billing details. If you join our membership or marketing lists, you may also choose to share your mailing address, birthday, and gender so we can personalize your offers.

Information we collect automatically

When you visit MaxAroma.com, we and our partners automatically collect certain information through cookies and similar technologies — including your device and browser details, online identifiers, and how you browse and shop on our site. See “Cookies and Tracking Technologies” and Your Privacy Choices below.

Categories of Personal Information

Over the past 12 months, we have collected the categories of personal information below. To be clear, we do not sell your personal information for money. But because we use advertising and analytics cookies that share some of this information with partners (like Meta and Google) to show you relevant ads, California law (CCPA/CPRA) may treat this as a “sale” or “sharing” — which is why you can opt out at any time through Your Privacy Choices.

  • Identifiers — name, email address, mailing address, phone number, IP address, and device/online identifiers. We may also share contact details in a pseudonymous or cryptographically hashed format (such as hashed email addresses) with advertising partners for attribution and audience matching. Shared for advertising.
  • Commercial information — your order history and the products you view or buy. Shared for advertising.
  • Internet and device activity — how you browse our site and interact with our ads and emails. Shared for advertising.
  • Geolocation — approximate location based on your IP address. Shared for advertising.
  • Inferences — preferences we draw from the above to personalize your experience. Shared for advertising.
  • Payment information — billing address and payment confirmation. Card payments are processed directly by our payment providers (Stripe and PayPal); we do not store your full card number. Used only to process your orders — never shared for advertising.

How We Use Your Information

We use your information to:

  • Process and fulfill your orders and payments
  • Personalize and improve your shopping experience
  • Send offers, discounts, and updates you’ve signed up for
  • Provide customer service and answer your questions
  • Measure and improve our site and advertising
  • Protect against fraud and meet our legal obligations

You can unsubscribe from marketing emails or texts at any time using the link in those messages, by replying STOP to texts, or by contacting us.

How We Share Your Information

We share personal information only as described here:

  • Service providers who help us run our business — such as payment processors, shipping carriers, and technology providers — and who may use your information only to perform services for us.
  • Advertising and analytics partners — to show you relevant ads and understand how our site is used, we share certain information (such as online identifiers, device details, and browsing activity) with partners including Meta/Facebook, Google, and Pinterest. Under the CCPA/CPRA and similar laws, this may be considered a “sale” or “sharing” for targeted advertising. You can opt out — see Your Privacy Choices below.
  • Legal and safety reasons — when required by law, to enforce our terms, or to protect the rights, property, or safety of MaxAroma, our customers, or others.
  • Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets.

Except for the advertising and analytics sharing described above, we do not sell your personal information to third parties for money.

Customer Communications and Live Chat

When you contact us by email, phone, or our online chat, we and our authorized service providers may monitor, record, and store those communications and related session activity to assist you, fulfill your requests, ensure quality, and improve our services. By using our live chat, you acknowledge and consent to this real-time monitoring and recording by MaxAroma and our customer-service software providers.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to keep your session, remember your preferences, analyze trends, and support advertising. Cookies are small files stored on your device; we use both session and persistent cookies. You can disable cookies in your browser settings, though some parts of the site may not work properly. To control advertising and analytics specifically, use Your Privacy Choices below.

Your Privacy Choices — Do Not Sell or Share My Personal Information

To support advertising, analytics, and a personalized shopping experience, we use cookies and similar technologies that share certain personal information — such as online identifiers, device details, and browsing or purchase activity — with advertising and analytics partners (including Meta/Facebook, Google, and Pinterest). Under the California Consumer Privacy Act (as amended by the CPRA) and similar U.S. state laws, this may be considered a “sale” or “sharing” of personal information for targeted advertising.

You can opt out at any time, in two easy ways:

  • Click Your Privacy Choices (also in the footer of every page). This opens your privacy preferences, where you can turn off Marketing data-sharing using the “Do not sell or share my personal information” control.
  • Turn on Global Privacy Control (GPC) in your browser. We automatically detect and honor GPC signals, so if your browser sends one, you’re opted out with nothing else to do.

Opting out won’t affect your ability to browse or place orders, and we will never discriminate against you for using your privacy rights.

Sensitive Personal Information

We do not use or disclose sensitive personal information to infer characteristics about you, or for any purpose other than providing our services and as permitted by law. Because of this, the right to limit the use of sensitive personal information does not apply, and we do not sell or share sensitive personal information for targeted advertising.

Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct or delete your personal information
  • Receive a portable copy of your information
  • Opt out of the sale or sharing of your information (see Your Privacy Choices)
  • Withdraw your consent to marketing at any time

California Residents (CCPA/CPRA)

If you live in California, you have the right to know what personal information we collect, to access or delete it, to correct it, and to opt out of its sale or sharing. We will not discriminate against you for exercising these rights. To use them, open Your Privacy Choices or contact us using the details below.

Other U.S. State Residents

Residents of states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Texas, Oregon, and others — may also have rights to access, correct, delete, and obtain a copy of their information, and to opt out of targeted advertising, sale, and certain profiling. You can opt out through Your Privacy Choices or by contacting us. If we deny your request, you may appeal by replying to our response or emailing us with the subject line “Privacy Appeal,” and we’ll respond within the time required by law.

Children’s Privacy

MaxAroma.com is meant for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16 without the authorization required by law. If you believe a child has given us personal information, please contact us and we will delete it.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this policy, satisfy legal, accounting, or tax obligations, and resolve disputes. The criteria we use to determine our retention periods include:

  • Identifiers and commercial information (order history) — kept for as long as your account remains active, and up to 7 years following a completed purchase to comply with tax and financial-reporting obligations.
  • Marketing records (emails, SMS) — kept until you unsubscribe or withdraw your consent, after which we keep a suppression record so we continue to honor your preference.
  • Internet and device activity (cookies & analytics) — stored for periods generally ranging from the length of your session up to 13 months, depending on the specific cookie.
  • Payment information — we do not retain payment card details on our servers; transactions are processed directly by our PCI-compliant payment providers. We do not keep payment information for canceled or incomplete orders.

Data Security

We use technical and organizational measures to protect your information from loss, misuse, and unauthorized access, including SSL encryption for data in transit. Our authorized payment processor handles card details in line with PCI DSS requirements and may run identity checks on card purchases.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, reach us at:

  • Email: [email protected] (Attn: Privacy Policy)
  • Phone: 844-55-AROMA (844-552-7662), 10 a.m.–6 p.m. EST
  • Mail: MaxAroma, 31-17 38th Ave, Long Island City, NY 11101

If you write to us by mail, please include your name, mailing address, email, and phone number so we can verify and respond to your request.

Changes to This Policy

We may update this Privacy Policy from time to time. The “last updated” date at the top shows the most recent changes.

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